People-centric

A term redefined. It’s more than an

approach to better experiences.

Here we share our thoughts on four areas; Brand, Business, People and Strategy. The beauty in sharing knowledge resides within our ability to see past ourselves and contribute to growth; in someone else and our own personal development.

How we see it

Being people-centric is a mindset where people are the source of fulfilment. Our actions and efforts are driven by making sure it positively impacts others.

People-centric Model

A tool to help us make more informed decisions.

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EXPERIENCE | Are we creating a positive effect mentally and/or physically?
MEANING | Does the outcome create a sense of meaning?
PRACTICAL | Does it solve the problem? Is is measurable and adaptable?

Why does it matter?

Businesses have shifted from being product-centric through to customer-focused, and now we are inevitably beginning to transition back to what mattered the most.

How quickly daft jumping zebras vex. Two driven jocks help fax my big quiz. Quick, Baz, get my woven flax jodhpurs! “Now fax quiz Jack!” my brave ghost pled. Five quacking zephyrs jolt my wax bed. Flummoxed by job, kvetching W. zaps Iraq. Cozy sphinx waves quart jug of bad milk. A very bad quack might jinx zippy fowls. Few quips galvanized the mock jury box. Quick brown dogs jump over the lazy fox.

The inevitable change.

Comparison

PRODUCT-CENTRIC

CUSTOMER-CENTRIC

PEOPLE-CENTRIC

Goal

Create the best product
Create a great experience
Create a emotional connection

Value creation

Useful Features
Tailored Solutions
Sense of meaning

Leadership

Productivity
Process-driven
People-centric

Customer perspective

"They make great products"
"Their service is great"
"The people are amazing."

PRODUCT-CENTRIC

CUSTOMER-CENTRIC

PEOPLE-CENTRIC

FOCUS

Innovation
Relationship Management
Tribal loyalty

OUTCOME

Sell a product
Satisfy the customer
Help them grow

Portfolio

Range of products
Loyal customers
Impact on the world

Change

Adaptability
Culture practices
Mindset

Currency

Product sales
Customer delight
Desired impact

KPI’s

Number of sales
Loyalty
Fulfilment

Overall Benefit

Automation
Revolutionise
Legacy

PRODUCT-CENTRIC

CUSTOMER-CENTRIC

PEOPLE-CENTRIC

Selling approach

Features and Benefits
Meeting customer needs
Adopt a cause

Decision making

Data driven
Engagement - Feedback
Emotional impact

PRODUCT-CENTRIC

CUSTOMER-CENTRIC

PEOPLE-CENTRIC

Employee Mindset

Project orientated
Working as a team
Sense of purpose

Company Mindset

Products Sales (External)
Employee development (Internal)
Stakeholders

Part of a growing community

A world of Peoplepreneurs™

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Exciting times ahead

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