A term redefined. It’s more than an
approach to better experiences.
Here we share our thoughts on four areas; Brand, Business, People and Strategy. The beauty in sharing knowledge resides within our ability to see past ourselves and contribute to growth; in someone else and our own personal development.
How we see it
Being people-centric is a mindset where people are the source of fulfilment. Our actions and efforts are driven by making sure it positively impacts others.
People-centric Model
A tool to help us make more informed decisions.
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EXPERIENCE | Are we creating a positive effect mentally and/or physically?
MEANING | Does the outcome create a sense of meaning?
PRACTICAL | Does it solve the problem? Is is measurable and adaptable?
Why does it matter?
Businesses have shifted from being product-centric through to customer-focused, and now we are inevitably beginning to transition back to what mattered the most.
How quickly daft jumping zebras vex. Two driven jocks help fax my big quiz. Quick, Baz, get my woven flax jodhpurs! “Now fax quiz Jack!” my brave ghost pled. Five quacking zephyrs jolt my wax bed. Flummoxed by job, kvetching W. zaps Iraq. Cozy sphinx waves quart jug of bad milk. A very bad quack might jinx zippy fowls. Few quips galvanized the mock jury box. Quick brown dogs jump over the lazy fox.
The inevitable change.
Comparison
PRODUCT-CENTRIC
CUSTOMER-CENTRIC
PEOPLE-CENTRIC
Goal
Create the best product
Create a great experience
Create a emotional connection
Value creation
Useful Features
Tailored Solutions
Sense of meaning
Leadership
Productivity
Process-driven
People-centric
Customer perspective
"They make great products"
"Their service is great"
"The people are amazing."
PRODUCT-CENTRIC
CUSTOMER-CENTRIC
PEOPLE-CENTRIC
FOCUS
Innovation
Relationship Management
Tribal loyalty
OUTCOME
Sell a product
Satisfy the customer
Help them grow
Portfolio
Range of products
Loyal customers
Impact on the world
Change
Adaptability
Culture practices
Mindset
Currency
Product sales
Customer delight
Desired impact
KPI’s
Number of sales
Loyalty
Fulfilment
Overall Benefit
Automation
Revolutionise
Legacy
PRODUCT-CENTRIC
CUSTOMER-CENTRIC
PEOPLE-CENTRIC
Selling approach
Features and Benefits
Meeting customer needs
Adopt a cause
Decision making
Data driven
Engagement - Feedback
Emotional impact
PRODUCT-CENTRIC
CUSTOMER-CENTRIC
PEOPLE-CENTRIC
Employee Mindset
Project orientated
Working as a team
Sense of purpose
Company Mindset
Products Sales (External)
Employee development (Internal)
Stakeholders
Part of a growing community
A world of Peoplepreneurs™
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